Crisp & Green, 2021
Crisp & Green is a fast-casual restaurant chain that believes a positive life starts with the choices you make every day. With a menu full of chef-crafted and scratch-made salads, grain bowls, smoothies, and more, they are devoted to delivering healthy and convenient food to their community.
Fall Menu Launch
Each quarter Crisp & Green launches a new menu full of scratch-made salads, grain bowls and agua frescas. Picking a direction to help bring the menu to life, we landed on an American-heritage football theme to help feature autumn.
A Salad Here & A Grain Bowl There
Along with new menu launches; LTOs (limited time offerings), catering, and seasonal moments, were opportunities to capture new content. We often drew inspiration from emerging trends and leveraged data from our Operations team to spotlight items that needed extra attention.
Happy 5th Birthday
To celebrate Crisp & Green's five-year anniversary, we created a five-day social media giveaway. Prizes included gift cards, free food, and our grand prize: a $500 Lululemon swag basket. With a total of 7,700 organic comments across all five posts, the campaign was a huge success, generating large engagement.
Instagram It
As a marketing team, one of our main goals was to grow Crisp & Green's social media presence. As a startup, we enjoyed the freedom to think outside the box, using whatever resources we had on hand to craft original content.
The team
Art Director & Designer Kat Fey & Becca Steinman
Marketing Director Kaylee Jackley
Brand Manager Lexi Vogler & Amanda Parsons
Photographer Madeline Elli & Becca Steinman