Broadhead, 2022 - 2023
Good Foods is a brand that strives every day to better serve it's customers with food that's fresh, tasty and healthy. With a diverse range of products, from single-serve Avo-Mash to their new Chip Dips, Good Foods wanted help emphasizing its commitment to making life easier.
Recipe Photoshoot
To help convey their new messaging, we created a content library showcasing simple ways to incorporate Good Foods products into everyday meals. Whether it's spreading Avo-Mash on a turkey bagel or drizzling Queso Blanco over sheet pan nachos, Good Foods makes it easy to elevate any meal with convenience and flavor.
Seasonal Photoshoot
Leveraging the seasonality of consumer buying habits, we also created content designed to help with holiday hosting and party planning. Avo-Mash Deviled Egg Bats for Halloween or a spinach artichoke dip to bring to Friendsgiving—our goal was to show customers how to elevate their spreads and make every gathering even more memorable.
Good Comes Easy
Back-to-school season is a key time for CPG brands, and Good Foods wanted a campaign that addressed the challenges of getting back into a busy routine. Focusing on convenience for the whole family, we created the Good Comes Easy campaign to make mealtime easier and more enjoyable.
The team
Art Director, Designer, & Animator Kat Fey
Creative Director Debbie Christensen
Associate Social Media Creative Director Sam Franco
Copywriter Shannon Daehn
Photographer Colleen Geunther
Food Stylist Andrea Simon