Broadhead, 2022 - 2024
Zielger is more than just an equipment dealer. Every customer is unique and so are the multiple divisions of service Ziegler offer. Driven by their mission to maximize uptime for customers, they make sure their customers succeed.
Assembly Required
To highlight the critical role service techs play in Ziegler's operations and promote open positions, we created Assembly Required, a recruitment campaign aimed at attracting hardworking problem-solvers. The campaign emphasized that if you're up for a challenge, Ziegler might be the perfect place to take the next step in your career.
Division Brand Guides
Solidify the branding for each of Zielger's divisions was top of mind when we took them on as a client. Starting with the Ziegler Companies and Ziegler Ag brand guides, we developed brand voices, messaging pillars, and cohesive design systems.
Never Settle
Building on the strength of Ziegler Agriculture Equipment's existing Never Settle campaign, we brought the message into the digital space. Focused on grit and maximizing uptime for customers, we carried the 'no compromises, no excuses' spirit into engaging paid media.
The team
Art Director & Designer Kat Fey
Creative Director Debbie Christensen
Copywriter Lexi McCann
Photographer Nick Gallop
Video Editor Nick Gumm