Hy-Vee, 2019 to 2021
Hy-Vee is an employee-owned grocery chain based in the Midwest, with over 280 locations. It functions as a full service supermarket with bakeries, delis, floral departments, dine-in and carryout food service, pharmacies, wine and spirits, and more.
Pinterest Take Over
Asked to revitalize Hy-Vee's content for Pinterest, we worked hand in hand with the Culinary Content team to breathe new life into the platform. Utilizing recipes and listicles the Culinary team was developing, we created educational and informative pins for Pinterest.
Social Content Calendar
Largely responsible for curating social content across Hy-Vee's platforms, we used social media as a way to drive weekly sales, feature private labels, and promote food service happy hours—efforts that became even more crucial as COVID-19 escalated.
May The Force Be With You
In brainstorming creative ways to market the new General Mills Star Wars collaboration for Star Wars: The Rise of Skywalker, we were instantly drawn to the iconic lightsaber imagery. Using vibrant gel lights, we brought a cinematic touch to everything from Nature Valley granola bars to Chex Mix, giving them a heroic glow.
Game On!
All September long, 'Game On!' took over Hy-Vee stores, focusing on tailgate essentials like burgers, produce trays, and canned drinks. The campaign was designed to appeal to football fans and enhance their game-day experience.
March Madness Sponsorship
During the NCAA March Madness tournament, Hy-Vee leveraged its sponsorships with key schools to ramp up excitement. Collaborating closely with Hy-Vee's Sports Marketing team, we developed dynamic motion graphics to cheer on each team as they advanced through the tournament.
The team
Art Director, Designer, & Animator Kat Fey
Creative Director Chelsea Kumbera
Senior Art Director & Designer Kaitlin Zbikowski
Social Media Manager & Copywriter Madeleine Pals
Photography Grey Dog Media & Mittera